By consciously using language in a more sensitive manner, we can avoid reducing individuals with dementia to a series of labels, symptoms or medical terms. Person-centered language focuses on the person, not on their condition. The use of person-centered language helps us deal with the fear and stigma surrounding dementia. By reducing the fear associated with dementia, people are more likely to acknowledge, learn and have discussions about dementia. These guidelines will introduce you to preferred person-centered terms that are meant to maintain dignity and respect for all individuals.